Unique visuals for a unique gym.
Initially a women’s-only boxing, kettlebell, and jiu-jitsu gym, X2 Fitness eventually expanded to a co-ed format in jiu-jitsu classes where I began my own martial arts career. X2 has an unparalleled team and family culture, lead by Gina Franssen, and I support that visually both internally and for their external marketing efforts.
I shoot photos twice a month, then edit and distribute the photos for the team to share and enjoy. My photos can be viewed on Pixieset. I’ve also started cultivating a video series to help spread their story. “Elizabeth V.” volunteered to be interviewed for the pilot episode shown below.