Your software and data should work for your business, not against it.
I help teams stop fighting against their tools and focus on the work that matters.
It's not you, it's your systems.
Your CRM is full of data nobody trusts. Your team is toggling between six tools to do one job. Proposals take an hour to format. Reports take a week to pull together. You know things could be better — you just don't have the bandwidth to fix it while also doing the work.
I'm Martin — a revenue operations strategist and builder with over a decade of experience helping businesses untangle their processes and technology. I've worked inside HubSpot agencies, led complex CRM migrations, scoped and sold $2M+ in technical projects, and built internal tools that teams actually use every day. I like solving the problems that sit between "we have the data" and "we can actually use it."
How I work
We talk.
You tell me what's broken, what's annoying, or what you wish existed. No jargon, no pitch — just a conversation about where you are and where you want to be.
I dig in.
I map out your current processes, systems, and data. Then I design a clear plan — whether that's a CRM cleanup, a new integration, or a custom tool.
You get something that works.
Not a slide deck full of recommendations you'll never implement. Actual working systems, documented and handed off so your team can run with them.
What I help with
Revenue Operations & CRM Strategy
Align your sales, marketing, and delivery systems so your data tells you something useful.
Integrations & Data Architecture
Connect the tools your team already uses — CRMs, ERPs, project management — so information flows instead of getting stuck.
Custom Internal Tools
When off-the-shelf software doesn't fit, I build what you actually need. Proposal generators, dashboards, workflow apps — practical tools that solve specific problems.
Recent work
A8 Presale Summary App
A purpose-built workspace where AI synthesizes deal intelligence from multiple sources into a single, evolving document -- with human-in-the-loop review on every change.
clientGong + HubSpot AI Integration
An AI-powered pipeline that transforms Gong call recordings into structured sales intelligence -- automatically populating HubSpot in under 30 seconds.
client
A8 Slide Deck Creator
AI-powered branded presentation generation. One form, one click, one brand-perfect deck.
clientWhat people say
— Colleague, Aptitude 8"Every client I've had the pleasure of working with alongside Martin has expressed how much they enjoy working with him. He asks thoughtful, strategic questions and isn't afraid to raise concerns when needed — both of which demonstrate to clients that he's deeply engaged and committed to delivering high-quality work."
— Colleague, Aptitude 8"Martin is relentlessly focused on outcomes. He approaches every project with a clear understanding of the 'why' behind it and drives toward results without getting distracted by noise. Whether in presales, operations, or internal tooling, he sets a high bar for execution and keeps the end goal in sharp focus."
— Small Business Owner"As the owner of a small company with clients who often demand marketing materials on tight deadlines, I have so appreciated working with Martin to get projects completed swiftly. He brings a level of expertise, professionalism, and creativity to his work that is refreshing. His down to earth attitude makes project revisions painless."
Let's figure out what's next.
Whether you're hiring or need help with a project — I'd love to hear what you're working on.
Get in Touch